Upper Deck Secures 'Tomb Raider' Card License... First Set in Spring 2027
30th Anniversary 'Power Up Tomb Raider'... $6.99 e-Pack Promo Available Until Nov. 12
American trading card company Upper Deck has secured the trading card and game license for the video game 'Tomb Raider.' Upper Deck announced in an official press release on Oct. 29, 2026 (local time) that it entered into an agreement with Tomb Raider developer Crystal Dynamics. Its first product will be 'Power Up Tomb Raider,' a card set commemorating the 30th anniversary of Tomb Raider, slated for release in spring 2027.
100-Million-Copy Game IP Enters Upper Deck's Entertainment Lineup
Upper Deck described this deal as an expansion of its entertainment licensing. According to the press release, Tomb Raider has surpassed 100 million cumulative copies sold, ranking among the top 25 bestselling video game franchises of all time. Upper Deck stated it plans to continuously produce Tomb Raider-related cards and games, beginning with trading card sets.
Travis Rhea, Entertainment Brand Director at Upper Deck, said in the press release: "Tomb Raider is one of the most recognizable titles in all of gaming. We look forward to welcoming a franchise with such weight and impact into Upper Deck's portfolio, and to creating products worthy of celebrating Tomb Raider."
'Power Up' in the first product's name is a legacy brand previously used by Upper Deck. While it appeared several times in the mid-2000s as baseball and basketball card sets, Upper Deck revamped it as an entertainment brand with an accessible barrier to entry, directing it first toward gaming IPs. The company explained that cards with higher rarities and lower serial numbering will incorporate more card manufacturing technology into their designs.
Set Details: Three Eras of Base Cards, 1-of-1 Parallels
The configuration of 'Power Up Tomb Raider' revealed in the press release is as follows. It will span the series from the 1996 original through the upcoming title 'Tomb Raider: Legacy of Atlantis.'
| Category | Details | |---|---| | Base Set | Three eras: Classic, Legend, and Survivor, each with distinct era designs | | Parallels | Legendary (numbered to 25), Mythic (numbered to 10), Ultra Rare (1-of-1) | | Inserts | 'Megawatt Masters' (die-cut), 'Shock and Awe' (25 metallic 1-of-1 cards of key characters), Sketch Cards | | Release | Spring 2027 |
Pricing and pack configurations were not disclosed in the press release.
Ahead of the main set, one 30th-anniversary promo card was launched on Upper Deck's digital platform, 'e-Pack.' It is priced at $6.99 and is available until Nov. 12 at 5:59 a.m. PST (Nov. 12 at 10:59 p.m. KST). Under this format, buyers first receive the card digitally and can later have the physical card printed and shipped.
Points for Domestic Readers
The press release mentions no release plans or Korean-language editions for South Korea. It is also unclear from the press release whether the e-Pack promo card can be purchased from South Korea and whether physical shipping is supported. Prospective buyers should first check the terms of use for Upper Deck e-Pack.
A noteworthy point in this announcement is that Upper Deck has revived 'Power Up,' a brand formerly used for sports cards, exclusively for gaming IPs. Upper Deck stated that the brand will focus initially on gaming IPs, with Tomb Raider serving as its first subject. Whether other gaming IPs will be released under this brand has not yet been disclosed.
Sources
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