30th Anniversary Expansion Heads to Three Convenience Store Chains... CU Stocking Scheduled for Oct. 24

Sales of the Korean version of the Pokémon Trading Card Game MEGA expansion '30th CELEBRATION' are expanding to convenience stores in October. Segye Ilbo (세계일보) reported the sales schedules for three convenience store chains on October 9. The expansion was released on September 16, with an official price of 3,500 won per pack and 70,000 won for a 20-pack box. Each pack contains 6 cards, including one 30th anniversary special Pikachu card and one Basic Energy card.

Schedule by Convenience Store

| Convenience Store | Details (Based on Segye Ilbo report on October 9) | |---|---| | 7-Eleven | Sales started on October 1; 80% of the first supply batch was sold between October 1 and 5; additional inventory is being prepared | | GS25 | Began taking orders on October 6 with restricted order quantities per store; sequential stocking scheduled to start "from next week" as of the report date | | CU | Pre-orders by store began on October 7; in-store stocking scheduled to begin on October 24 |

In the same article, Segye Ilbo reported that listings offering a box for around 120,000 won appeared on secondhand trading platforms such as Danggeun (당근), and there were cases demanding over 300,000 won for two boxes. At 120,000 won, the price comes to 6,000 won per pack, which is 2,500 won higher per pack than the official price.

This expansion includes 30 Pikachu holo cards illustrated by 30 illustrators, along with "Mew ex" and "Mewtwo ex" of the new rarity FUR (Futuristic Rare). Because a single box contains 20 packs, it is impossible to collect all 30 Pikachu cards from just one box.

Convenience Store Pokémon Card Sales Grew This Year

Wikitree (위키트리) reported on September 27 that Pokémon card sales at GS25 from January to August this year surged 494% compared to the same period last year, while Emart24 (이마트24) rose 259% and 7-Eleven increased 85% during the same timeframe. At CU, which began selling Pokémon cards this year, four types of card packs released for Children's Day sold 250,000 units within three days of launch. According to Segye Ilbo, CU's prepared inventory at the time was approximately 265,000 units, and from May 1 to 11, customers in their 20s accounted for 33.1% and those in their 30s accounted for 28.3% of CU character merchandise buyers.

Store Conditions Immediately After Release

In the early stages of release, some stores experienced difficulties with on-site sales. Sidae (시대) reported on September 23 that although "Pokémon Card Shop TCG Line Guri" (포켓몬 카드샵 TCG 라인 구리) in Guri, Gyeonggi Province announced it would not sell to customers who queued in advance due to noise complaints, buyers gathered early in the morning on September 20, leading to altercations that required police intervention and ultimately resulted in the cancellation of the anniversary pack sales. Some retail stores reportedly announced a purchase limit of one box per person or declared items sold out through social media.

In its product information, Pokémon Korea notes that each pack contains 6 random cards, so duplicate cards may appear consecutively and it may be difficult to collect all cards, and some retail locations may sell exclusively by the box (20 packs).

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Sources

• Segye Ilbo · 70,000 Won Pokémon Card Box Sells for 120,000 Won? Stock Released to Three Convenience Store Chains (2026-10-09)
• Official Pokémon Trading Card Game · MEGA Expansion "30th CELEBRATION" (2026-09)
• Wikitree · "Where are the Pokémon cards?" People visit multiple convenience stores (2026-09-27)
• Sidae · 150,000 won for 1 card?... Kidults hooked on 'Pokémon cards' (2026-09-23)
• Pokémon Store Online · MEGA Expansion "30th CELEBRATION" Product Page (2026-10-13)